Communications Management (M.S.)

The Master of Science in communications management examines both internal and external organizational communication, including employee communication, advertising, public relations and integrated communication. The program combines theoretical and applied research and is designed for both career-oriented individuals who want to advance in their chosen fields and for students who intend to pursue doctoral studies. The courses examine a broad range of topics, including internal and external organizational communication, employee communication, public relations, advertising and the relationship between communication and organizational culture.

Students will be expected to have a good understanding of communication theory and research. They will learn to apply theoretical models in their own research, manage and integrate a variety of communication functions, and gain the knowledge and skills to research, plan, implement and evaluate communication activities designed to achieve organizational goals.

Students are required to take the following courses in sequence: MCOM 605, MCOM 631, MCOM 606, MCOM 630 and MCOM 683. Students who have not earned more than one C for any of the required courses are eligible to earn the Graduate Certificate in Strategic Public Relations and Integrated Communication. Communication Management students eligible for the Graduate Certificate in Strategic Public Relations and Integrated Communication do not have to apply for admission into the Certificate program.